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MOVIEGOERS DEMOGRAPHICS AND MOVIE THEATER ATTENDANCE STATISTICS

Better targeting for movie theaters commercials with RELITA is possible by a range of routes to help planning and buying cinema campaigns effectively. Furthermore, it is important to review basic data.

In Germany fortunately most of all relevant basic data came from public research organisations and governement agencies due to the huge number of film fundings. These data are collected and published irrespective of all advertising business interests.

Using the independent support of this value for a comprehensive expertise, not only verified data about the cinema industry itself become availabe but also about socio-demographics target-groups allowing a substantiated media planning.

In the first half of 2023, “The Super Mario Bros. Movie” achieved over 5 million visitors, followed by “Guardians of the Galaxy Vol. 3” with almost 2 million visitors. “Oppenheimer” and especially “Barbie” started the second half of the year extremely successful at the end of July with the best weekend box-office of the last decade.

As of October 2024, the three most popular cinema movies of 2024 were also summer hits with release dates in June and July: Inside Out 2, Despicable Me 4 and Deadpool & Wolverine.

Please find below a summary of the most demanded charts and allow non-english settings of decimal points and decimal digits in some charts.

Cinema Admissions
german-cinema-admissions-year

Cinema Box Office
german-cinema-box-office-2024


Number of Cinema Sites
german-cinema-sides-2024


Number of Cinema Screens
german-cinema-screens-2024


Number of Cinema Sites
german-cinema-sides-2024


Types of Cinemas
german-cinema-types-2024


Cinema Admissions per Month
german-cinema-admissions-by-month-2024


Average Cinema Ticket Prices
german-cinema-ticket-prices-2024


Cinema Admissions: Top Ten Movies per Weekend
german-cinema-admissions-by-week-2024
Source: Kinojahre 2020 to 2023, German Federal Film Board (FFA), Berlin, February 2021 to February 2024. Multiplex Cinemas are Cinemas with 8 or more screens. Weekend attendance figures for the top ten films according to distribution company reports weekly for the years 2022, 2023 and 2024.
Effects of the COVID-19 Pandemic from 2020 to 2022: Cinemas in Germany suffered from the COVID-19 pandemic from March 2020 to March 2022. They were closed in March, April, May, June, November, December 2020 by order of the government for a total time of 25 weeks. In 2021 theaters had to be closed from January to June. Due to a lack of attractive movies most of the cinemas reopened step-by-step until the end of September 2021 after closing times of 25 up to 38 weeks. In November and December 2021 the pandemic increased again and the local authorities indroduced several restrictions for public life with the result of a major drop in the number of cinema visitors. To comply with hygenic safety rules only vaccinated or recovered and daily tested persons wearing a FFP2 mask were allowed to visit a cinema. To assure a minimum distance in cinemas more than a half of all seats were not available. These regulations were valid until the end of March 2022.

MOVIEGOERS DEMOGRAFICS

Please find below the most important moviegoers demografics of the overall market. In addition to conventional cinemas like multiplexes or cineplexes playing blockbusters from hollywood and other mainstream movies Germany has a very prominent type of cinemas called “Arthouse”. Established since the 1960s these cinemas show films from around the world on various topics, too. The moviegoers here are older, have a higher education, enjoy travelling and have more money to spend in living on their own. These facts could be important for some campaigns like tourism marketing and may achieve a more valuable cinema mix.

Age distribution
german-moviegoers-age-distrubution-2024

Gender distribution
german-moviegoers-gender-distribution-2024


Degrees of education
german-moviegoers-education-2024


Professions
german-moviegoers-professions-2024


Monthly net household incomes
german-moviegoers-incomes-2024


Number of people per household
german-moviegoers-household-2024


Visitis by year
german-moviegoers-visits-by-year-2024

 

Source: Kino-Gesamtmarkt aus: Programmkinos in der Bundesrepublik Deutschland [...] im Jahr 2023, German Federal Film Board (FFA), Berlin, September 2024.

We neither guarantee nor assume responsibility for the accuracy of the information and its quotation above. For further information, please ask for original datasheets and other surveys (available in German language only).

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